Spotlight Screenings continue with FRESHBUZZ (subway.com) by Cory Arcangel
13 April 2020Cory Arcangel's FRESHBUZZ (subway.com) (2013) is the latest in our Spotlight Screenings programme of artist-made film and video, presenting exclusive and full-length single-channel films. This week, Arcangel's mesmeric portrayal of an all-American brand through its web presence (circa 2013) is preserved in forensic detail through every hyperlink, GIF and digital breadcrumb. By deep-diving into the corporate videos and franchise opportunities, Arcangel creates something between fan-fiction and critique, a knowing but ultimately sympathetic ode to the joys of endless internet surfing through the miasma of hyperspace.
FRESHBUZZ (subway.com) is available to watch until Monday 20 April. Click through and select fullscreen to watch the full film here.
Cory Arcangel, FRESHBUZZ (subway.com) (2013-2014), Single-channel video. Photo Arcangel Studio.